Pandora Jewellery - A brief History

Pandora is famous for its elegant twist to the actual classic charm bracelet (introduced 

within 2000). But behind their journey being a world-renowned jewellery company is often a 

simple story of your Danish goldsmith and his wife attempting to share their creations while 

using world.

In 1982, Every Enevoldsen and his wife Winnie established a plain and simple Pandora black friday Deals jeweler's shop 

on Norrebrogade inside Copenhagen, Denmark. As demand thus to their products gradually 

increased, their focus shifted towards wholesale business, and by 1987 many people 

discontinued their retail activities as a whole. They hired Lone Frandsen as designer thus to 

their first Pandora Jewellery series, creating what was to turn into Pandora's distinctly 

unique layout. In 1989, Pandora exposed its manufacturing line within Thailand (called 

Pandora Productions) and also sold its jewellery goods wholesale. In 1996 Lisbeth En? Larsen, 

a new goldsmith, joined the business, and together with Frandsen, established its signature 

jewellery series, including the famous custom-made Pandora charm bracelets.

By 2000, their charm bracelet concept was introduced on the Danish market, and it quickly 

shot to popularity, with demand for Pandora charms going through the roof. Encouraged by 

simply this response, Pandora Jewellery was launched in the us in 2003 and inserted the 

German and Hawaiian markets in 2004. As demand grew, fuelled by look at distributors across 

Europe, this company decided in 2005 to build a large-scale production factory in Thailand. 

By 2006, Pandora opened the very first PANDORA store in Australia, which was quickly with 

other stores in Denmark, Questionnaire, Switzerland, US and Canada. With Thailand proving to 

get very strong production capabilities, Pandora opened a following manufacturing shop in 

August 2008 plus a third in March 2010 AND BEYOND, further enhancing its generation.

Today, Pandora employs above 2, 500 people and functions and manages a vertical business 

design with in-house design along with production, complete control associated with its 

marketing and one on one distribution worldwide. Its existing collection of over JUST ONE, 

800 unique jewellery designs are bought from over 260 Pandora top quality concept shops 

globally and through third-party distributors in order to around 10, 000 points-of-sale 

throughout six continents in about 47 countries

Pandora combined versatility by using fashion to bring us the jewellery we now have come to 

know and also love. Their mission then - since it is today - should be to offer everyone a 

fascinating world of top quality and hand-crafted jewellery that is certainly genuine and 

personal. Inspired by Greek mythology, PANDORA encourages individuals alike to display their 

particular individuality and creativity, to see the world their memories of hope, love as 

well as life using Pandora anklet bracelets, necklaces and earrings. With pendants and charms 

cut from gold and sterling magic, Pandora charms black friday Murano glass beads, valuable gems and birthstones, everyone 

can have an unforgettable collection of their own special and life-changing moments of their 


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